Beautiful Soul’s ‘Believe’ Brings Fresh Air to Fashion Film


The fashion film is as ubiquitous as Wang on a wannabe these days. Often they have a very droll, art-house quality to them – with dark music and bizarre slow motion angles. They very conspicuously want to be considered as art, but must they do it in such a homogeneous way?! (Don’t blame Ruth Hogben, blame her uninspired copycats). So it was a breath of fresh spring air to see the new film for Beautiful Soul’s Spring 2011 collection, “Believe.” It’s a charming little short, that’s not afraid to be pretty and features some ingenious water color animation as a backdrop.

“Beautiful Soul’s female fans will find light coats such as trenches, cropped jackets, capes and sleeved jackets where the sleeves can be adjusted and worn in different lengths, and a variety of dresses with and without sleeves… The brand’s strict zero-waste policy means a range of unique corsets will also be available, constructed from leftover fabrics… The collection gives vintage Japanese kimonos a ‘new lease of life’ as they are upcycled into entirely new designs. It will also introduce a retro bird print, following a collaboration with eco textiles designer Polly Hope.”

Learn more about Beautiful Soul at the label’s web site,

I was really capitvated by illustrator Zarina Liew’s watercolor work. The artist has a gorgeous portfolio of work created for comics and for fashion projects. To the left see her chic rendering of Beautiful Soul’s FW10 Akane coat.

“Vintage kimonos remain a central aspect of No. 3, the AW10 collection, and add a touch of elegance and exclusivity to the garment. This collection also sees the introduction of British wool from a rare breed of Shetland sheep sourced from Izzy Lane, organic dupion silk, organic jacquard, bamboo jersey and denim is given a new lease of life, within structured silhouettes.”

Below left: Neon Butterfly for Oops! Fashion; Below right: based on Alexander McQueen FW08 gown. See more of her work at

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One Response to “Beautiful Soul’s ‘Believe’ Brings Fresh Air to Fashion Film”

  1. Nicola Woods says:

    Thank you for this lovely write up. I set out to make a film that would encourage a smile, as we move away from the summer months… I am really glad you liked it and enjoyed Zarina’s collaboration with Beautiful Soul. She is an incredible artist and it was a pleasure to work so closely with her on this project, also with the rest of the team (Oli Prout/Rivkie Baum). Thank you, Nicola, Beautiful Soul x

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