Rykiel for H&M (Cause Sparkled Bloomers Are a Holiday Staple)
by The Fashion Cult
I’m several days late with my woohoo! for the Gaultier goodness on it’s way to Target later this year. And now there’s news of yet another designer-discount chain collab by way of Chez Rykiel + H&M.
PARIS — Picking up the pace of its designer collaborations, fast-fashion giant H&M said Monday French designer Sonia Rykiel would create a lingerie collection for holiday retailing.
The collection is to be launched Dec. 5 in 1,500 H&M stores worldwide, and also at Rykiel boutiques — the first time a guest designer for H&M will do so. The French firm counts 44 boutiques worldwide, along with 52 shop-in-shops.
In another first, the collaboration with Rykiel will continue into the spring season, with a knitwear line for women and girls, accompanied by accessories. This second collection will be launched in around 250 H&M stores on Feb. 20.
“We wanted something different,” H&M creative adviser Margareta van den Bosch told WWD. “Sonia Rykiel is very Parisian, feminine and playful, so it was an ideal choice.”
Looks like H&M is really trying to give Target a run for it’s diffusion money. But if the Rykiel lingerie collection looks anything like Fall 2009 (see above), I’ll be steering clear. Sequins in the nether regions just sounds like a bad idea.
More from my site
Tags: h&m, holiday fashion, jean paul gaultier, sonia rykiel, target
Leave a Reply
You must be logged in to post a comment.