by The Fashion Cult
Kudos to Gap for joining the Product Red family. If you’re going to jump on a bandwagon, jump on this one. You’ll get cool stuff from Gap, in the season’s “it” color, and you’ll be helping people that need your consideration. Do it. Do it now.
Several other worldwide brands have joined the cause. Read the manifesto, then click to find out who they are.
Tags: Gap, AIDS, Africa, Product Red
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4 Responses to “Inspi(red)”
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If one is sincere about helping people in need, one would attempt to bring about a system where one’s suffering is not caused by another’s greed. The ‘red’ project is an affront to the true spirit of humanitarianism.
i admire your passion and willing irreverence. in fact i seem to remember feeling an similar indignation at that stupid concert that took place last summer. what was it called? Live 8. What a load! the damned thing didn’t even raise funds for the cause – which was vague, but had something to do with Africa. “Awareness” was the said goal.
more importantly, though. red is hot and printed tees are trendy right now. what a perfect platform for global responsibility
I think it’s a great cause! The AIDS epidemic is totally out of control and if buying a t-shirt can help….then I’m all for it.
i agree ME. unfortunately, inquisitor has a point. i don’t know the numbers on the Gap products, but Apple is doing something similar with a special edition red ipod nano (which i totally want). Thing is, it mostly just good advertisment for them. Red being a rare ipod color, people will scramble to buy – many of them without any real regard to the cause. Apple is only giving 10 bucks from each 200 dollar red ipod sold. not much really.