Lindsay Lohan Can Do More Than Leggings… We Hope
Even as the fashion world is still chortling at Lindsay Lohan’s debut turn as artistic director for Ungaro, the Hollywood starlet is expanding her reach into the fashion world. Lohan’s 6126 line, which originally offering just leggings will expand to include an entire line of apparel. I’m actually rooting for the poor thing. It’s taking a lot of heart for her to stay in the game despite all of the ridicule. And anyways fashion-types are fickle and change there minds with the seasons. Lohan may turn out to be a sensation a few falls from now.
After all, it isn’t her fault she’s a novice. If most of us fashion lover were given the chance to steer a legendary fashion house we’d fail miserably, too. Thankfully giving joe-blow that gig wouldn’t be a sufficient publicity stunt.
Kristi Kaylor, principal in 6126 LLC in Beverly Hills, and Henri Levy, chief executive officer of Los Angeles’ DNAM Apparel, which will manufacture the line under license, spoke exclusively to WWD about the expansion.
“We’ve had amazing success with the leggings line,” said Kaylor. “We have a great business with Neiman Marcus and several hundred great specialty stores. [DNAM Apparel] was the perfect partner to work with 6126 and grow it as a lifestyle brand. We’re launching the full clothing collection next year, and a cosmetics line, handbags, shoes, jewelry in spring 2011.”
Levy, whose company has produced clothing for Ed Hardy and Joe’s Jeans, said he was looking for “a feminine brand” for his stable.
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