Slanties Eyewear… Hmm?

Some dope has taken a perfectly good design concept and ruined it with a racially insensitive name. Here’s a description from the Slanties Website:

slanties are based on ancient Inuit eyewear. Each pair of slanties is handcrafted. Our light, durable finish shows off the natural wood grain. slanties are engineered to be sturdy and reliable, and each pair is reinforced with a layer of fiberglass. If cared for correctly, your slanties will last for 800 years. Wear slanties on the beach as functional sunglasses. Wear Slanties to the club. Wear slanties to visit your grandparents, they’ll love them too. We hope that each pair will bring you great happiness.

It’s too bad, because I think these could have been a viable product. Maybe not at big as Ray Ban, but possibly big among the trendy set. But the makers lacked proper marketing insight. Good riddance.

Spotted at Racialicious

Tags: Accessories, eyewear, race