McQueen Seeks ‘World Domination’


mcqueen spring2010 to be televised live worldwide

“It’ll be like live theater — at home,” said McQueen in an exclusive interview with WWD. “The audience at home is actually going to see more than the guests at the show. We’re filming from a load of different angles, and two big cameras will actually be a part of the performance.”

McQueen is collaborating with Nick Knight’s, which broadcasts original fashion films, shoots, and special projects online, on the show, which will be streamed on

Robot cameras will be at work on and off the catwalk — and in the audience — while an LED screen at the back of the runway will beam out the roving cameras’ images. The camera lens as eye is a central metaphor of the show, Knight told WWD.

In addition to capturing the show on camera, McQueen and Knight will today start shooting a separate film that will be cut into the live coverage. The music will consist of two adagios, and has been composed by John Gosling and Raymond Watts especially for the show.

“Every year, buyers and the press come to see the spectacle of my show,” said McQueen. “But I want to generate something else, something for a wider audience — for people in Australia, Asia, and Middle America who don’t have a seat at the show. Really, what I’m aiming for is world domination!”

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