This must be some kind of cruel joke. I mean, I know we’re in a recession and all, but McDonald’s as a major Fashion Week sponsor??? A more inappropriate juxtaposition I have rarely seen. Sadly, it actually makes sense. Luxe brands more akin to co-sponsor Mercedes are suffering during this economic climate. Meanwhile, the cellulite-slangin’ fast food mega chain is reporting sales as strong as ever.

It makes economic sense, but it’s a horrible twist on the fashion psyche: watch rail thin models wear clothes that will never look good on your average American frame, then leave the show with a craving from a quarter-pounder with cheese. ay!

photo: nymag.com