What the Hell are the Elle Style Awards Anyway?

Do a net search for "Elle Style Awards" and Google/Bing/Altavista(huh?) will certainly deliver you tens of thousand of Web pages to browse. But ...

Lady Gaga is Elle’s First 2010 Cover

Photography by Tom Munro, Styled by Joe Zee Transparent plastic veil top, Karl Lagerfeld Brief, Frederick’s of Hollywood Sunglasses, Linda Farrow ...