Architecture: Prada’s Seoul Transformer

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Prada Transformer in Seoul Korea

Exhibiting its flair for the dramatic while pushing the boundaries between architecture and fashion, Prada unveiled Wednesday its tetrahedron-shaped Transformer on the grounds of an ancient Korean palace in central Seoul. Prada is spending $10 million on the much-hyped project, a collaborative venture with Rem Koolhaas’ firm Office for Metropolitan Architecture.

Miuccia Prada and Koolhaas will host a cocktail Thursday evening to fete the160-ton steel structure, which can be lifted and rotated in an hour to create a different shape and interior. The Transformer is currently in the form of a hexagon to stage a reprise of “Waist Down — Skirts by Miuccia Prada”. It will go on to host an art exhibition, film festival and a fashion show, morphing its appearance along the way.

Read more at WWD.com

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